Audi has announced it will remove its iconic four-ring logo from its upcoming electric vehicles (EVs) in China, aiming to better resonate with Chinese consumers. 

This strategic rebranding, set to be unveiled at the Beijing Auto Show, reflects Audi’s commitment to aligning with local market preferences in the world's largest EV market.

editors comment: This step is also explained by the fact that Audi models produced in Europe are much more expensive than the same models produced in China for the local market. Accordingly, a form of price "discrimination" occurs, ultimately harming the manufacturer, as the cheaper product competes with the more expensive one (note: the differences in these models are minimal, such as the inscriptions on the rear trunk of the car).