Ford has achieved record EV sales in the Middle East
Nov 8, 2024
Ford has made substantial strides in the Middle Eastern electric vehicle market, achieving record sales growth in 2024. Since 2022, Ford has doubled its market share in the region, achieving notable success in key markets such as the United Arab Emirates, Kuwait, Bahrain, Qatar, and Saudi Arabia. Ford is now the fastest-growing automotive brand in Saudi Arabia.
Central to Ford's Middle East strategy are two electrified models: the Mustang Mach-E and the Territory Hybrid.
To provide enhanced support to its customers, Ford is also establishing a parts distribution center in the UAE, set to open in January 2025. This facility aims to reduce waiting times for service parts and improve overall customer satisfaction.